Kumi Fujisawa, outside director of Toyota Motor Corporation and Mercari, argues that the places Japanese people are proudest of are usually not what international visitors find interesting. From Nara and the Silk Road to why affluent travelers come for nature, a perspective on what inbound Japan gets wrong.
Japan has roughly 2,200 golf courses — second only to the United States — yet inbound golf is estimated at just ¥80–90 billion a year. Kumi Fujisawa, outside director of Toyota Motor Corporation and Mercari, interviews Toshihito Okamichi, founder of Elite Golf Japan, on why the gap exists and what it would take to close it.